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The Concept

The original and authentic Egyptian sweet “Basboussa” is one of the most famous sweet products in the Middle East whilst having its rout of Egyptian origin.

Our concept is to bring the real taste of Basboussa and other sweets into the UAE market with the world-famous recipe of Egypt, in addition to creating a modern twist on the authentic sweets.

Our success extended to operate full patisserie section to introduce all kinds of cake - Basic & Customized - to share all the happy occasions (Birthdays, Weddings & Events)

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